The task of the Challenge was to capture, preserve and publish the expertise of the exhibitors and trade visitors present in new and exciting formats, e.g. by using new technologies or forms of storytelling.
The aim of the Challenge was:
- to find a solution that extends the impact of a trade exhibition from a few days to the whole year
- to gather knowledge that so far goes untapped and make it accessible to more people
- to distil it so that it can be published in different formats later on and
- to connect new people worldwide to the Messe Berlin community