Sustainable Cup Challenge

The goal of the Sustainable Cup Challenge was to create an innovative and sustainable to-go cup for New York City.

Given by the DO School in collaboration with New York City’s Office of Long Term Planning and Sustainability, the Sustainable Cup Challenge received an impressive media coverage from CNBC to The Wall Street Journal and The Observer.

The Challenge was made possible by the support of the American Friends of Bucerius, PLASTICITY, the Newmans’s Own Foundation and the Dekeyser&Friends Foundation.

I have become an active participant in the ingenuity behind social entrepreneurs. My eyes have been opened wider! There are many great ideas just waiting to be developed. I am glad I can help develop those ideas.
Matt Barany

Press coverage

New York’s cup-sharing pilot project
Watch here


Brooklyn News – Channel 12
Reusable Good to Go coffee cup introduced in Dumbo
Watch here


PIX 11
Students launch cup-sharing program in NYC
Watch here


Uptown Radio
Reusable To-Go Coffee Cups Are Brewing
Listen here


Don’t throw away that coffee cup!
Listen here


The Wall Street Journal
Brooklyn Students Ponder a Citi Bike for To-Go Coffee Cups
Read here


The Observer
Coffee Shop Introduces Rent-A-Cup to Combat Caffeinated Paper Waste
Read here


INC. Magazine
“The DO School Wants to Make M.B.A.’s Obsolete”
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Fast Company
If We’re Sharing Everything Else, Why Not Our Coffee Cups?
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NY Daily News
‘Citi Bike for coffee’ program launches in Dumbo
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The Hub Magazine
Reveries Good to Go
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New York Implements ‘Good to Go” Campaign, Coffee Will Never Be the Same 
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Coffee Cup Exchange Program Creates a Waste-Free Sharing Economy
Read here