Every day in New York City, millions of plastic and paper drink cups are used and thrown away – posing a serious problem to the environment and waste management alike. The goal of the Sustainable Cup Challenge was to create an innovative and sustainable to-go cup, as well as a related infrastructure and campaign. A variety of topics were covered, including the environmental impact of materials and packaging, recycling systems, as well as branding and campaigning.
The course was managed by Scott Francisco, founder of Pilot Projects Design Collective, with the support of a group of dedicated professionals. These included Ron Gonen, New York City’s deputy commissioner of sanitation, recycling, and sustainability, Roya Kazemi of GreeNYC, Michele Grossman of Waste Management Sustainability Services, and Charles Best, Founder of Donorschoose.org.