The Green Store Challenge is given by H&M.
H&M’s business concept is to offer fashion and quality at the best price. Since it was founded in 1947, H&M has grown from a single women’s wear store in Västerås, Sweden into one of the world’s leading fashion companies, with six different brands, around 3,000 stores, and 104,000 employees in 51 markets.
H&M’s business operations aim to be run in a way that is economically, socially and environmentally sustainable for both present and future generations. H&M has a responsibility towards everyone who contributes to their success, including those who are not employees of H&M.
“As a responsible company we want to make people in H&M stores more aware of sustainability aspects, helping to create a more conscious group of consumers worldwide and boost the innovation of a multi-national company. We are excited to work with the 20 Fellows to contribute to a more sustainable world” says Angela Gallenz, Human Resource Manager, H&M Germany.
H&M takes responsibility as one of the world’s leading users of organic cotton and by 2020, wants all of it’s cotton supply to be organic, recycled or grown under the Better Cotton Initiative.
H&M is the first fashion company to introduce a global garment collecting initiative. Customers can hand in their used clothing, whatever the brand, in selected H&M stores in all markets. The textiles are handled and recycled so that they can be reused.
H&M has entered a global partnership with WWF – the first of its kind – that sets a new standard in the fashion industry. Through this partnership H&M commits to the responsible use of water resources throughout the entire lifecycle of a garment.