The Future of Audio Entertainment Challenge

Empower audio entertainment to fulfil it's public service mission in the 21st century

The Venue Berlin

Applications are now open.

The next application deadline is 31.05. 2017.

Ready to pave the way for the future of audio entertainment?  

Six major German radio stations, Axel Springer and The DO School challenge you to develop and beta-test an online format or platform that will catapult audio entertainment forward so that it can fulfil it’s mission of providing quality editorial information and entertainment in new and innovative ways. The solution that you will co-create with the other 19 Fellows during the Challenge Lab should be based on a sustainable business model, seize on new ways of making audio content available, and strengthen the traditional role of radio as a public service provider in our digital age.

Why does it matter?

We live in the age of information. There is a seemingly endless array of places from which to get our news, listen to music, hear or read opinions on our various gadgets and devices–and with it, an increasing number of content providers who are native to the digital age. Yet, there is also a growing and ever more apparent need for quality editorial content, made accessible to us, a vast audience, in innovative ways. So how does radio fit into this picture? We believe that now is the perfect moment for
radio to embrace its historical function as a public service provider, seize upon new opportunities, and to expand its USP in the spirit of connected, collaborative, and consumer-driven entertainment. 

This program is right for you if:

1) You are an enthusiastic and talented person who has proven skills and expertise in the following areas: Developing and/or providing content for new formats (e.g. podcasts, apps, online platforms), radio programming/journalism, storytelling, sound design, music, psychology, marketing, sales,… Of course, we’d also love to receive your application if you have other skills or areas of expertise or are working on a venture that you believe will bring a unique and fresh perspective to the solution of the Challenge.

2) You have an idea for or are already working on social impact venture, and now you really want to make it happen. You’re ready to commit 10 demanding, high-energy weeks in Berlin to work on the Challenge and develop your venture further, in addition to the following 10 months at home which you will spend bringing your idea to life.

3) Your knowledge of English is good enough to participate in a program entirely conducted in English.

Application process

Applications for DO School Programs are conducted online, and you may be invited for a Skype interview. Please bear in mind that there are staggered selection deadlines, so in order to secure your place, you should send you application to us as soon as possible. Note that once all places are filled, the application process will close and there will not be any other selection period. If you have any questions, please contact admissions@thedoschool.org.

The Future of Audio Entertainment Challenge is an edition of our Entrepreneurship for Good Program. With its learning-by-doing approach, this program gives you the opportunity to learn innovation and implementation skills by working on a real-life innovation Challenge (here: The Future of Audio Entertainment Challenge) during 10 weeks at The DO School in Berlin. During the second phase of the program, you will go back home to launch your venture with support from your DO School mentors and peers. For more detailed information, check out our Program Overview.


Who can apply to participate in this Challenge?

The DO School is seeking highly motivated and talented emerging social entrepreneurs and intrapreneurs with skills in the following areas: Developing and/or providing content for new formats (e.g. podcasts, apps, online platforms), radio programming/journalism, storytelling, sound design, music, psychology, marketing, sales. Applicants should be able to demonstrate a track record of being passionate about addressing social issues and creating and spreading innovative social change. We welcome applications from people with all educational and socioeconomic backgrounds. Successful applicants are determined and willing to use our program to start new, or grow existing ventures, or implement a new initiative within a larger organization. The DO School program is ideal for outstanding mission-driven people who are looking for the tools, skills, and mentoring to launch a social start-up.

What are DO School Fellow ventures?

An idea to start or grow a social venture, be it a non-profit, social business, artistic initiative, campaign or intrapreneurial initiative within an existing organization is a crucial part of the application. Ventures always address a key social issue in the Fellows’ communities, while at the same time reflecting their personal passions, motivation, and talents. We don’t require applicants to already have finished business plans for their ventures, but rather require them to want to implement an innovative idea for a venture. As Fellows are passionate about the topic of the Challenge they apply for, their venture idea will reflect this and is somehow connected to the content of the Challenge.

What is the time commitment during the Entrepreneurship for Good Program?

During the 10-week Incubation Phase all Fellows live and work together. This phase is an intensive learning and training experience with full-day program for usually 5 – 6 days a week. For the 10-month Implementation Phase, Fellows return to their home countries to start implementing their own ventures with continued online support from the Venture Lab, via the DO School Online Platform. Fellows can work part-time on their venture implementation, but are required to commit an absolute minimum of 15 hours per week to work on their venture.

What are the courses offered during the Incubation Phase?

Over the ten weeks of the Incubation Phase, Fellows will work on a Challenge posed by our Challenger. This process is supported by our Challenge Lab, a course which offers skills, knowledge and tools necessary to successfully solve the Challenge. The Venture Lab is the second major focus of the Incubation Phase, in which Fellows will work on turning their own venture idea into a viable social start-up plan that is ready for implementation. Fellows will benefit from individual coaching sessions and workshops on entrepreneurship, communications, project management, and start-up financing to develop their idea into a concrete project plan. The third course, Media Lab, is to enable Fellows to communicate about their ventures in a professional manner. Media Lab sessions help them to develop a strong brand and communication strategy. 

For more details, please download this PDF: Courses Description.

How can one apply for the Entrepreneurship for Good Program?

Applications for the Entrepreneurship for Good Program are always for a specific Challenge and can only be completed during the stated application period of that Challenge. Applications are completed through an online application form.

What does it cost to participate in the Entrepreneurship for Good Program?

The Entrepreneurship for Good Program is a highly subsidized program, which means you pay only a small portion of the actual costs as your tuition fee. For the Future of Audio Entertainment Challenge the tuition fee is 1,000 EUR excluding travel expenses, This only applies if you can afford to pay the full tuition and your own costs, if not there is an additional questionnaire in the application, which you can fill out in order to benefit from financial aid.

Is there financial aid available for those who cannot cover the cost?

Yes, financial aid is available for the tuition fee of the Entrepreneurship for Good Program. Fellow selection is need-blind. This means we select Fellows regardless of their financial circumstances and make sure that everyone who is selected can also participate in the program. If you need financial aid to cover the tuition fee, there is a separate form in the application process that you can fill out. If you are accepted you will then automatically receive an individualized partial or full financial aid offer. We will also be able to supply a limited number of travel stipends to applicants who can demonstrate that they need additional support. Our financial aid will be based on your personal needs, however, we expect all candidates to demonstrate entrepreneurial spirit and actively contribute to part of their own costs through their own fundraising activities.

Why is the tuition fee for the Entrepreneurship for Good Program so low?

The DO School’s mission is to make excellent education highly affordable. Through its unique fellowship model every Fellow accepted onto the Entrepreneurship for Good Program receives an automatic scholarship covering the vast majority of the program cost. This is made possible through the support of the Challenger who gives the hands-on innovation Challenge, in this case Axel Springer.

After I submit my application how long will it take to hear if I have been selected or not?

We will be in touch with you via email shortly after the next selection deadline.

Can I apply for two Challenges at the same time?

No. We select Fellows based on the specific interest expressed in the application to participate in a particular Challenge. It is important that you seriously consider selecting a Challenge that you are passionate about, as your start-up venture should also reflect the topic of the Challenge.

Who can I contact if I have questions regarding admissions?

Please contact us at admissions@thedoschool.org

The Challengers

Media Entrepreneurs, an initiative of Axel Springer, Europe’s leading digital publisher, has launched The Venue Berlin. It’s a place for musicians, producers, journalists, students and entrepreneurs, located in Berlin-Kreuzberg and it is home for “The Future of Audio Entertainment Challenge.”  For more information please visit www.thevenueberlin.com.

“The Future of Audio Entertainment Challenge” is a cooperation of leading private radio brands in Germany and Axel Springer. The participating radios radio NRW, Antenne Bayern, Hitradio FFH, radio ffn, Radio Hamburg and antenne 1 reach more than 12m daily listeners across all platforms. For more information please visit: 
www.ffh.dewww.antenne.dewww.radiohamburg.de, www.planetradio.dewww.ffn.dewww.antenne1.dewww.radionrw.de