Passion: Merging localization, appreciation for local craftsmanships and different cultures and traditions with the digital global innovation revolution.

Massimo is an out of the box thinking person with a keen interest in social, cultural, technological and ecological trends and changes.

He likes to challenge existing models and concepts and apply insights by merging creativity with technology. By collaborating with companies and creative artists and minds, he helps them to design products and create experiences which engage with customers in a deeper, more emotional way.

Massimo combines an eclectic multidiscipline curiosity, with experiences in the creative fields of fashion, art, design, music, film, food, with corporate understanding (courtesy of IMG) and exponential thinking (courtesy of Singularity) with the growing conscious consumer movement he embraces.