Greg Wacks is a seasoned creative professional with over 19 years experience in field & studio television production, creative strategy, brand integration, entertainment partnerships, digital platforms, & social content.
His career began in the mid 90’s at MTV, working on such seminal programs as TRL, MTV Spring Break and multiple MTV Beach Houses. In the early 00’s, Wacks found himself at VH1 where he was responsible for such hits as: The Wendy Williams Experience, The Top 20 Video Countdown & Jersey Shore
In recent years, Wacks leveraged his expertise in pop culture content and knowledge of the advertising and agency landscape at LiquidThread (SMG), In his role overseeing content and entertainment partnerships for Mondelez International, Wacks launched successful campaigns for Sour Patch Kids, Triscuit Crackers, Oreo and others.
He is currently the US Head of Creative Strategy at Snapchat, based in Manhattan. Bread is his weakness. Wes Anderson is his hero. Wilco is his co-pilot.