Is it enough to just have a great, sustainable product? How do you provide value to your customers? How do you create meaningful experiences centring around your around your product? Is it enough to have sustainability as your USP? During Day 3, the participants tackled these tough questions. The aim of the day is to formulate a business model, to define the business strategy and to critically evaluate business propositions. Helping the participants along the way is Christoph Bornschein, CEO of Torben, Lucie und die gelbe Gefahr- instructing on value propositions and strategy.