Writing down a list of values for your Corporate Identity is all good and well. But how do you take them beyond the drawing board? How can you make sure that your new and bold values will become an intrinsic part in the everyday life of your organisation?
Covestro wanted more than just theoretical answers to these questions. And that is why they joined forces with the DO School: to generate hands-on results that will make a true difference to the company’s culture, transforming employees into intrapreneurs.
Together, the DO School and Covestro challenged an international team of 30 Covestro employees. Using the DO School Method and guidance from the DO School facilitators, they set out to co-create ideas and initiatives based on the new company values Colourful, Courageous, and Curious.