Create an online campaign raising awareness about the work of peace builders worldwide.
During the Peace Challenge the Fellows worked together to develop methods of telling stories of local peace builders from around the world. We know that grassroots peace initiatives are springing up like mushrooms all over the planet, yet only a minute fraction of them are visible through popular media. Western media tends to focus on violence and conflict and our Fellows aimed to shift some perspective of that coverage.
Together with Scilla Elworthy and other Experts, the Fellows looked at various localized peace-building efforts, shared stories and experiences from their home countries, and learned how to analyze and evaluate them. Together with eminent leaders, they discussed innovative ways of compiling these stories into an online campaign aimed at raising awareness and support for peace-building initiatives. The Fellows created a website which promoted and shared stories from local peace builders around the globe.