Innovative ways to reduce waste and increase recycling along the transport routes of the fashion retailer H&M Germany.
With the Packaging Challenge we challenged the Fellows to create an innovative packaging system for one of H&M Germany’s product lines. The goal was to minimize waste and energy, optimize the handling process and create maximum recycling and upcycling opportunities along the way. The solution should aim to be globally scalable and economically viable. By taking a complete look at the supply chain, from shipping, to warehouse storage, to reaching the consumer market, this Challenge was an opportunity to develop a more efficient and environmentally friendly process that can be scaled for significant environmental impact.