Green Store Challenge

Create a sustainable store prototype for H&M Germany. 

Fact Sheet
Closure Report
By the DO School gGmbH

The Challenge

Create a store prototype that is sustainable in terms of materials, construction, energy, and operation.

The prototype needed to be scalable to H&M stores worldwide, economically beneficial and make the idea of sustainability tangible for customers and employees.

To help solve the Green Store Challenge, Fellows were connected with leading experts on a variety of topics including the environmental impact of construction materials and recycling systems, as well as sustainable interior design and retail operation. Fellows conducted research to identify and understand the status quo of H&M, and its vision of sustainability, in the context of available best-practices regarding sustainable design and operation.

As a responsible company of global scale we want to make people in H&M stores more aware of our engagement in terms of sustainability. It has been exciting to work with the 20 dynamic Fellows who brought in fresh input from outside the company to contribute to a more sustainable fashion future.
Hendrik Heuermann, H&M Sustainability Manager


The Fellows brainstormed, identified, and tested ideas and put them to a real life test for two weeks in the H&M store in Hamburg, Germany.

By answering to the Challenge, the Fellows learned hands-on how to turn an idea into action during the first 10 weeks on campus. This process was supported by courses which offered knowledge, skills, and tools necessary to successfully solve the Challenge.

At the same time, all Fellows worked on turning their own venture idea into a viable social venture plan that was ready for implementation once they went back to their home country. They spent the next 10 months implementing their social venture with the support of the DO School.

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